If there’s one thing 2020 has taught us, it is the art of adaptability. As we knock on the door of 2021, the next stage of transition is upon us. As the e-commerce market continues to grow, business owners and managers need to be informed on the latest e-commerce trends year after year to ensure competitiveness. The effects of the global pandemic on the retail industry forced many bricks and mortar shops to close their doors. Retail businesses with a strong e-commerce presence have the hope of survival and have a reliable platform that allows them to continue selling online. The question now is how to stay competitive whilst perfecting a 2021 e-commerce strategy – our top five tips cover the latest trends for the year ahead, from selling to shipping. 1. Multi-carrier and flexible shipping has become the new normal Multiple shipping options are a sure-fire way to entice new customers and keep your current ones in 2021. Meet and exceed the expectations of your customers by offering them freedom of choice. Even though delivery costs are still the most decisive factor for consumers, consumers want to decide where, when, and how to receive a parcel with 76% of Brits saying flexibility with delivery options is important to them. Online retailers and carriers have to anticipate this. Consumers not only want to choose which day a parcel will be delivered, but also what time, where, and how it will be delivered. E-commerce research even shows that customers also favor companies who give them the option of using their preferred carrier. Due to the need for flexibility, same day and next day shipping are becoming more and more popular and even green delivery is on [...]
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As we approach the end of 2020 — a wild year of pandemic proportions, indeed — it becomes time for businesses to consider how they plan on adapting their marketing strategy after the new year. Many of the best practices — write great content, engage on social media, invest in SEO — still ring true, but what, if anything, do we expect will change in 2021? Well, we know for certain that a strong case can be made for SEO content creation and content marketing. Original, engaging content is in high demand and presents massive potential for businesses to reach even more customers in the remaining months of 2020 and beyond. In this article, I present tangible evidence that makes the case for SEO content and why it should remain a high priority for forward-thinking brands. Content As a Competitive Difference Maker Entering this practice area likely means overcoming some fierce competition. Based on the success we’ve seen with our clients, SEO content creation — ranking organically for highly competitive search terms and generating leads through high-value, search engine optimized content — can help you meet goals like shifting your brand recognition (and, therefore, your marketing strategy). Before starting with this approach, one of our client’s websites ranked for 675 keywords and had an estimated traffic value of $14,800. Nine months after implementing it, however, they were ranking for over 15,500 keywords, with a monthly traffic cost of $2.5 million, while their Google organic traffic increased by a whopping 2,076%. Brand Recognition & Visibility For businesses that have brand recognition already, they must maximize their visibility for both branded and non-branded keywords. This means creating content for not just their branded company pages, but also [...]
Starting a lucrative business is one of the best things you can do for your finances. It does not matter if you’re a stay at home mom or college student. You can earn extra cash to have financial stability. When people think about starting a business, they may worry about the start-up cost. This may prevent them from starting a business. Luckily there are 5 lucrative businesses that you can start for less than $100. Listed below are some small business ideas that are affordable. Create Low Content Books Have you ever wanted to publish a book on Amazon but do not have the chops to write a book? Creating low content books is a great business to start for under $100. You can make planners, sketchbooks, journals, or coloring books. Websites like Creative Fabrica has interiors that you can download and modify to make it an easier process. If you’re not a graphic designer, you can hire graphic designers on Fiverr to create your book cover. Become a Freelance Writer Freelancing is one of the best businesses to start for little money. You don’t even need a website to begin your freelance business. Websites like Upwork, Guru, and LinkedIn are places that you can find clients. The best thing about freelancing is being able to charge as much as you want. Some types of freelancers are graphic designers, digital marketers, and writers. Starting a freelancing business is one of the best things you can do to have financial freedom. Sell Digital Products on Etsy Selling a digital product on Etsy is an affordable business to start. You don’t have to worry about having any inventory. Digital products consist of planners, printable art, and printable [...]
SEO for business is necessary. Do you know what SEO is? If you do, you must have explored its benefits and learned how it functions. However, are you curious to know about its benefits to your business? Many SEO for Business Company in India work for different clients to make their website is finished in the top order. People do seek multiple things on the internet. Either, it may be interested in fashionable clothes or interior designs or looking for a good restaurant; it could be anything. As an aware company, everyone should stay sharp and look for what people are looking for these days. SEO is the key to increase the popularity of the SEO company, along with the profit. Many franchisers are working for different companies by assuring that they can make your company successful over others by securing the highest SEO ranking. SEO has its benefits. It is always based on the viewers’ search criteria. The company is always working to manipulate the functions and show its utility to every internet user by using different channels. Now, you will learn about to learn top 15 Benefits of SEO for your business: 1. Gain better user experience via SEO Numerous companies are always searching to maximize their customer numbers by improving the website and maximizing the user experience. They can do this by providing all necessary information, related videos, and photos with supported text. They also prepare their web pages which will be easier to navigate properly by their audience and will be accessible via mobile. 2. SEO assists to gain dominance SEO is the best and primary source of leads. People are applying it over their inbound strategies as they are the [...]
If you are running an online business you no doubt want to get people interested in it so that they will hopefully make a purchase from you. Unfortunately, many business owners do not know how to generate interest in their business. Here are a few tips to get you started in the right direction. Be Consistent with What You Do You need to be consistent in everything you do for your business. From updating your website to responding to customer inquiries you need to follow through with everything that needs to be done. If customers see that you are always consistent with your business they will be more apt to want to make a purchase from you. Network and Share You should also, be seeking out opportunities to network and share your business. Look for chances to network with others in your industry. It is a great way to gain interest in your business. You should also be sharing your business any chance you get without being too pushy about it. By being proactive in networking and sharing your business you will gain a lot more than doing nothing. Give Things Away Who doesn't like free things? Giving things away from time to time is a very smart way to get more people paying attention to your business. From products or services, you will find that people will be more likely to purchase from you if given the chance to win something for free. You should take this as an opportunity to do things like grow an email list. As you can see there are many simple things that you can do to gain more interest in your online business. You just need to be [...]
Affiliate marketing programs are not as popular as they are today. Why? There could be many reasons. However, there are many reasons why the benefits of affiliate marketing are becoming clearer now than ever before. Today, it can be seen that affiliate marketing can work for retailers and related companies. Marketers today see affiliate marketing as an opportunity to advertise their products at a low price. Participants, on the other hand, see affiliate marketing as the easiest way to make a profit online by doing what they love most, and by making websites. As the popularity of affiliate marketing has evolved, so has the public perception of it. Related marketing is no longer considered as an alternative to advertising to a retailer or other source of revenue earned from its affiliates. For retailers and affiliate companies, affiliate marketing has long been considered a major source of revenue and revenue. So the question now is Which type of advertising works best for you? Are all affiliate marketing plans the same? Are the benefits the same? Or are there affiliate marketing programs that work better than others? There are many types or categories of sales associated, and how many types of sales are associated with them. However, the most relevant basic marketing plans fall into two categories: one-click (PPC), and one-to-one (PPP). Pay Per Click (PPC) PPC is a popular marketing strategy for affiliates and small websites, and an easy way to make money. In this type of affiliate marketing, the advertiser pays for the relevant content each time a visitor visits his site, such as when a seller clicks on an advertisement or text. The contact pays a certain amount even if the visitor to the [...]