While it seems like who we are professionally is not correlating with who we are personally, our personal brand is actually affecting our business or professional brand. The personal brand is also sells our company. We are always representing our own business. You are the one who introduce your businesses into the clients. You are responsible for building your company’s credibility and leave a strong desire to client to want to do business with you.
Below are three ways of how our personal brand affects our business.
1) Appearance – First impressions are very important. You will never know when you will meet a new client, so it is important to always appear professional and try to put together; clean, well-organized and neat if it possible. Anything that is not depicted a professional image should be avoided. Second, your appearance is associated with the company image. Clients will always checking you out. If they’re not interested in you, they are not going to be interested in your business as well.
2) Articulate – Always be ready with a well-prepared and smart speech. Clients have a keen ear when it comes to business. Try to always be effective, clear and well-educated when you try to sell your products or services. Remember you only have one shot to sell yourself and represent your business in front of the clients.
3) Quality – Clients are not easy to impress. One mistake and your business will not generate money. Be careful when demonstrate the product especially something you can or cannot do. Respect the client’s time and investments with the quality of your products. Always being where you are supposed to be and in the right time. Demonstrate to your clients that you know what you’re talking about. Show them that you are passionate about what you are doing right now. Offer them a high quality of service that is rare and not easy to find on competitors. Your goal is to secure the clients and keep them as a client of your business. If clients are not convinced with the quality of service you have offered, they might seek the same kind of your service on another company.
Therefore, it is important for you to always well-prepared for any opportunity to get a new client. When you are well prepared, you will always ready for any possibility that may come at any time. Being prepared and well-spoken is a great start you need to get your foot in the door of clients. Never underestimate the power of imagery and the conclusions that drawn from it. It can change your career greatly.