What is Digital Marketing?
Why should I worry about this? If you want to sell more products, you have to advertise them. Advertising costs money. Companies spend hundreds of thousands of dollars each year to reach potential customers with their message. Digital Marketing helps businesses save money. How it's working? The Internet connects millions of people around the world. If someone wants to buy something, they enter keywords related to their interest in the search engine. The company's website appears at the top of the list. When customers click on the company name, they go to the website. The purpose of a website is to transform visitors into buyers. Digital Marketing consists of three basic steps: planning, implementation and analysis. Planning is about deciding what type of campaign to target, to whom to target, and how much money to spend. Implementation means using tools to create a campaign. The analysis measures the results and makes adjustments based on those results. Planning is the first step in any marketing strategy. Start by identifying what you want to achieve. Then decide if you want to do it yourself or hire a professional. Then choose the paid and free options. Finally, decide if you want to start small or large. Your role in digital marketing varies depending on the type of campaign you run. For example, if you're marketing a product, you'll likely play a greater role than if you're just trying to drive traffic to your site. Once you've decided what you want to do, you need to figure out where to start. There are several ways to digitally advertise your business. You can start with SEO, pay per click advertising, social media marketing, or content marketing. Each option has [...]