6 Tips On How To Choose A Valuable Name For Your Business

The name of your business could also prove to be a competitive advantage to you. There are many things that you have to keep in mind while choosing a name for your business. Whether you want to take your business online or offline, the name you choose for your business builds the foundation of your business in many ways. The name of the business is also the brand of your business. Therefore, when deciding a name, also think of the logo that would go along with the brand name. Here are six tips to keep in mind when naming your business. 1. Keep It Simple And Memorable • Use names that are easy to remember and pronounce. • Do not use names that are common, though General Motors have been an exception, but, if you want to diversify, then you have to rebrand with a different name if you choose a name that is commonplace. • Let the name you choose to carry significance and meaning that is related to your business. When Steve Jobs created Apple, it was easy for his company to get into diverse fields, such as, music and movies, apart from technology. He created the name Apple with the philosophy that it was a fruit described in the bible and it was also based on the principles of Newton’s law of gravity. Steve Jobs chose a name that would gravitate his passion for technology. • Do not use complicated names. You can create a new name which has no meaning in the dictionary, but, your customers will find it hard to relate to it. Also, due to non familiarity, they might not even remember it. 2. Avoid Mapping Your Company In [...]