E-Commerce

If there’s one thing 2020 has taught us, it is the art of adaptability. As we knock on the door of 2021, the next stage of transition is upon us. As the e-commerce market continues to grow, business owners and managers need to be informed on the latest e-commerce trends year after year to ensure competitiveness. The effects of the global pandemic on the retail industry forced many bricks and mortar shops to close their doors. Retail businesses with a strong e-commerce presence have the hope of survival and have a reliable platform that allows them to continue selling online. The question now is how to stay competitive whilst perfecting a 2021 e-commerce strategy – our top five tips cover the latest trends for the year ahead, from selling to shipping. 1. Multi-carrier and flexible shipping has become the new normal Multiple shipping options are a sure-fire way to entice new customers and keep your current ones in 2021. Meet and exceed the expectations of your customers by offering them freedom of choice. Even though delivery costs are still the most decisive factor for consumers, consumers want to decide where, when, and how to receive a parcel with 76% of Brits saying flexibility with delivery options is important to them. Online retailers and carriers have to anticipate this. Consumers not only want to choose which day a parcel will be delivered, but also what time, where, and how it will be delivered. E-commerce research even shows that customers also favor companies who give them the option of using their preferred carrier. Due to the need for flexibility, same day and next day shipping are becoming more and more popular and even green delivery is on [...]