If there’s one thing 2020 has taught us, it is the art of adaptability. As we knock on the door of 2021, the next stage of transition is upon us. As the e-commerce market continues to grow, business owners and managers need to be informed on the latest e-commerce trends year after year to ensure competitiveness. The effects of the global pandemic on the retail industry forced many bricks and mortar shops to close their doors. Retail businesses with a strong e-commerce presence have the hope of survival and have a reliable platform that allows them to continue selling online. The question now is how to stay competitive whilst perfecting a 2021 e-commerce strategy – our top five tips cover the latest trends for the year ahead, from selling to shipping. 1. Multi-carrier and flexible shipping has become the new normal Multiple shipping options are a sure-fire way to entice new customers and keep your current ones in 2021. Meet and exceed the expectations of your customers by offering them freedom of choice. Even though delivery costs are still the most decisive factor for consumers, consumers want to decide where, when, and how to receive a parcel with 76% of Brits saying flexibility with delivery options is important to them. Online retailers and carriers have to anticipate this. Consumers not only want to choose which day a parcel will be delivered, but also what time, where, and how it will be delivered. E-commerce research even shows that customers also favor companies who give them the option of using their preferred carrier. Due to the need for flexibility, same day and next day shipping are becoming more and more popular and even green delivery is on [...]
Affiliate marketing is a very simple way to get started with making money online. So how do you get the best results from your new online business? Be Helpful and Honest If you want to get results from your affiliate marketing business, you need to be both helpful and honest. You need to be helpful so potential customers know that you really care about helping them and you are not out simply for a sale. You also want to be very honest as it's just good for building a solid reputation for yourself. You Need to “Tell” and Not “Sell” You will be helping more people and be making more sales if you do more telling of why a product you are promoting would be a good fit for a customer instead of simply looking like you are anxious to make a sale. So practice more of this to gain better results with your affiliate marketing business. Only Promote What You Would Buy When it comes to getting results with affiliate marketing, you need to only promote what you truly believe in. Ask yourself if you would purchase the product that you are promoting. If you would not it is best to look for something else to promote. Education is Essential You need to keep learning if you what to be a successful affiliate marketer. You need to keep learning what is new with the products that you are promoting and learning about new ways to promote them. If you do not have the time to learn something new on a continual basis, you are not going to be a success. Keep all of these tips in mind if you are new to affiliate marketing [...]
It is a fact that most start-ups will fail. One of the primary reasons is that new business owners don’t have the ability to attract and retain their customers. Regardless of your business models and products, there are similar ways that can help you to attract customers. Here are things that new business owners should do: 1. Designs products that match the market: Your business is doomed to fail, if your products don’t match with the wants and needs of your target audience. If your products don’t fit customer expectations, they will fail, no matter how good your sales teams and marketing campaigns are. You need the right product, if you want to set up a sustainable business. If you listen to the feedback of customers, it will be much easier to design an ideal product for them. 2. Choose the best marketing channels: Depending on your business models, product and customer characteristics, some marketing channels are better for you. You should know what channels that are effective to outreach your customers. As an example, search engine is a common marketing channel. If you rank higher in search engine, you get more visitors, which can be converted into real customers. However, in a market where giant corporate dominate, it can be a fruitless attempt for start-ups to even reach 1st page of the search results for specific keywords. In this case, you may need to focus on local SEO campaign or outreach local potential customers using social media. 3. Train salespeople: An effective sales team is crucial for any start-up. They should be among your smartest and most persistent employees. Salespeople are the real representatives of your company and they interact with your target audience. [...]
Advertisement is important to your business; it attracts customers, aspect that keeps you in business. If you are not getting the client you try to attract, you may not do the advertisement properly. If people can't see your business sign easily when they walk by the street, you are missing out a big opportunity to gain new clients and a sale potential. You can take advantage of this opportunity by adding signs of your business. Learn the benefit of signs for your business. Visibility from the Road When you walk out to your parking lot, does the building stand out from other? Is it easy for people to look at? Adding a sign that stands high above can help your business easy to spot as people are driving on the road. Make sure the sign displays your company name in bold formatting on a bright color background because you want people who pass by are able to see the sign without having to slow down and take a good look to your sign. The appropriate colors will do the trick for this task easily, and attract customers as they walk by. Easy to Spot If you are located in a strip mall or large area where there are many similar buildings, there aren't many ways you can make yourself stand out so customers can find you right away. By placing signs and window decals on your main doors and windows, you can help clients find you right away. Use bright signage with lighting, so your business name can be seen even when it is dark out. If you use dark colors as a background, such as blue, black, purple, or red, just make sure you [...]
The book ""Rich Dad, Poor Dad"" mentions that if you want to be rich, entrepreneurship is the way to go. But how true is it when one has to spend money to build one? In search engines, when the words Businesses for Sale are typed in, articles and links leading to selling, rental or lease agencies for ad spaces, materials, store locations and others related to starting a business appear. A lot of owners will agree when I say that the success of ones business greatly depends on ones fate. One has to have capital and the ability to take risks. Of course, an entrepreneur has to be smart to be successful. But the economy these days makes it hard for a person to keep his/her business. With all the bills that have to be paid, materials to be maintained, and products that may be spoiled, most businesses end in bankruptcy, leading the owner in poverty rather than making a person earn for a better life. With this being said, we start to question: is business really the solution to being rich, or will it dig our graves to indigence? Image Credit: www.fetna2015.org
There are documents that you may want to ask from businesses for sale before deciding which one to buy. These documents may include balance sheets, income statements, cash flow statements, tax returns, and footnotes. Having these details will help you determine the business' current financial condition, as well its growth potential. Your banker, accountant, and lawyer can make a financial analysis on these documents to find out whether the business is a good investment for you or not. Keep in mind that buying a business is not something you can do just because you feel like doing it. You have to think things through carefully and take several things into consideration before making a decision. Otherwise, you may buy a business that could not generate profits, giving you nothing but a lot of headache. Your money will just also be put to waste if you have failed to make the right decision.