Have you ever went to an event and purposefully go there to expand your network of contacts and friends? If you have, did you make enough contacts and engagements to really call it a day? Or did you create a bad impression? This list will guide you to network and connect with the successful people — the millionaires and billionaires. Many events are just actually networking events; unfortunately, most of us don’t take advantage of this. There was a time when I was invited to speak in front of a sizeable audience. After the talk, I went on to my networking activity. As I go through the crowd, shaking hands and connecting, I was approached by a professional-looking man. Well-dressed and well-poised, he asked me a few questions. After his last question, we went ahead to an exchange of cards. What a disaster! That’s for him though, because as he tried to reach deep into his pocket for his business card, he took out more than a dozen of other people’s cards, and none of his own. Another pocket, and still, none of his cards. Whew. A minute passed and still nothing. He then decided to use another person’s card that he received, wrote his name, number, and business name, and he handed it over to me. It was a bit awkward for me, but the worse is for the person whose name card it really belonged to — she was looking at us while we exchanged cards; while the professional-looking guy wrote his name on her card. Yes, a disaster. This is not the first time that this kind of thing happened. In fact, many people fall into this tragedy. This may seem a [...]
It is a fact that most start-ups will fail. One of the primary reasons is that new business owners don’t have the ability to attract and retain their customers. Regardless of your business models and products, there are similar ways that can help you to attract customers. Here are things that new business owners should do: 1. Designs products that match the market: Your business is doomed to fail, if your products don’t match with the wants and needs of your target audience. If your products don’t fit customer expectations, they will fail, no matter how good your sales teams and marketing campaigns are. You need the right product, if you want to set up a sustainable business. If you listen to the feedback of customers, it will be much easier to design an ideal product for them. 2. Choose the best marketing channels: Depending on your business models, product and customer characteristics, some marketing channels are better for you. You should know what channels that are effective to outreach your customers. As an example, search engine is a common marketing channel. If you rank higher in search engine, you get more visitors, which can be converted into real customers. However, in a market where giant corporate dominate, it can be a fruitless attempt for start-ups to even reach 1st page of the search results for specific keywords. In this case, you may need to focus on local SEO campaign or outreach local potential customers using social media. 3. Train salespeople: An effective sales team is crucial for any start-up. They should be among your smartest and most persistent employees. Salespeople are the real representatives of your company and they interact with your target audience. [...]
Finding a name for your business, startup or apps can be difficult at times. It is one of the most important decisions which one has to make in the beginning of having an online presence. One has to think ahead and be sure of all the possibilities while deciding the right domain name. Why Is Domain So Important? Domain is the name with which a brand or a company is known online. It is the web address to which a particular website is associated with. As this the key to the identification and the popularity of a company, one must be careful while choosing it. A domain should define the brand and give an idea of what to expect from this website. These are the reasons why one should think deeply before registering a domain name: It is not easy to get another domain name and set the website at this new address. An established website may lose customers in the process as it needs some time to set up a new domain. Wrong domain may cost the reputation of the company. One must give an accurate name which describes the company and avoids misconceptions or obscure intentions of the website offerings. Domain names are unique and companies are always in a race to get the best names for them. Benefits Of Having The Right Domain Having a good domain name ensures right projection of the brand. A simple domain name is easy to remember and can be shared with others quickly. This helps in spreading of the brand name and gives more business and popularity to the company. Along with the domain name, one should also be particular about the extension of [...]
The name of your business could also prove to be a competitive advantage to you. There are many things that you have to keep in mind while choosing a name for your business. Whether you want to take your business online or offline, the name you choose for your business builds the foundation of your business in many ways. The name of the business is also the brand of your business. Therefore, when deciding a name, also think of the logo that would go along with the brand name. Here are six tips to keep in mind when naming your business. 1. Keep It Simple And Memorable • Use names that are easy to remember and pronounce. • Do not use names that are common, though General Motors have been an exception, but, if you want to diversify, then you have to rebrand with a different name if you choose a name that is commonplace. • Let the name you choose to carry significance and meaning that is related to your business. When Steve Jobs created Apple, it was easy for his company to get into diverse fields, such as, music and movies, apart from technology. He created the name Apple with the philosophy that it was a fruit described in the bible and it was also based on the principles of Newton’s law of gravity. Steve Jobs chose a name that would gravitate his passion for technology. • Do not use complicated names. You can create a new name which has no meaning in the dictionary, but, your customers will find it hard to relate to it. Also, due to non familiarity, they might not even remember it. 2. Avoid Mapping Your Company In [...]
With powerful official apps for Android, iOS and Windows Phone platforms, our business should be able to establish strong brand awareness among potential customers. Customers are expecting companies to have their own dedicated mobile apps and this is an essential factor to gain strong competitive edge. For successful companies, it is necessary to avoid falling behind the competition and having solid mobile apps could add to the immense credibility of our brand. Business owners should keep in mind the real importance of mobile apps in modern society. 1. We could reach mobile users: This is an obvious advantage and it is a fact that the whole world has gone mobile. People are using their smartphones and tablets to locate nearby stores and places of interest. It is important to expand our branding effort to mobile channels and build a powerful network. 2. On-the-go marketing is more effective: With mobile apps, it is possible for customers to access our business at anytime and anywhere. Regular uses of mobile apps should reinforce our business and brand. It means that when consumers are planning to purchase something, chances are they will be able to order the product immediately. With mobile apps, it is possible for us to ensure long-term relationships with loyal customers. 3. Social environment can be established: It is quite clear that people are already obsessed with anything related to social media and we should be able to become part of their obsession. Mobile apps may use specific social features, like in-app messaging, likes and others. This will allow our business to improve its brand and social standing. People are already spending much of their time on Twitter, Facebook, YouTube and other social media platforms. By [...]
If you plan to have your business for sale to invest in another type of business, you have to make sure that you still profit from the sale. With the business that you have put up for years, it might still be working very well and it is just that you need to give credit to the other business that needs more of your time. Since you are already not able to fix this business regularly, you have decided to sell it. With the online community searching for different things online, it is not difficult to seek a buyer. There are websites that handle advertisements for businesses for sale where you will be able to post your property there. This is also a way to get attached to different sellers and buyers for the different businesses they have. It could be one way to find you a buyer and also an opportunity to be introduced to a lot of different businesses around.